So you have gotten pretty good with woodworking, a master now really.
This is great news for you, but if you are the only one that knows about it, what does that mean for the business you are trying to get off the ground?
How can I promote my woodworking business? There are so many ways to spread the word about your woodworking business, but one of the best ways is through social media. After promoting through social media you can rent booth space at trade shows and advertise locally. Creating a network with other local craftsmen will also help.
There are so many ways to get your woodworking business out of your shop and out into the woodworking world.
Some ways cost nothing, some require more time commitment than others, and some will get your wallet involved.
All, however, will get your work seen by more than just your mom.
Continue reading to uncover all the ways to promote your business whether you want to use social media, local advertisement, trade booths, or all of the above!
How to Promote Your Woodworking Business
No matter what stage of life you are in or the type of woodworking you are trying to promote, there is an outlet out there that will work well for you and for your business.
Promotion does not have to be a massively stressful project, but it can be as simple or as complex as you like.
Because of this, you get to choose how much you want to put into your promotion or if you would rather just set it and forget it.
I’ve got plenty of options to suit every taste!
So, four ways to promote your woodworking business include:
- Social Media
- Local Advertisement
- Trade Shows
This list may seem small, but stick with me here. Below each category, I am going to expand on all the ways you can work your advertising within these areas in a very big way. Hold on tight because your woodworking business is about to take off.
For those older generations, I can see you rolling your eyes now – “Ugh, not another plug for the advantages of social media.”
I know, it is not something you are completely used to, but let me tell you, it can get you further than you could ever imagine.
Using social media for promoting your business is a great option because it is free and it helps word spread fast.
Word of mouth is great, but when you have billions of potential customers at your fingertips, that’s even better.
Facebook is a fantastic social media platform to use because it is a powerhouse for targeted advertising (and to join is free!).
What this means is that you can promote by age, interests, and even location.
You can create a woodworking page specifically for your business, promote the products that you want customers to engage with, and get the word out through likes and shares for those who are not already following your page.
You can also create ads directly from your Facebook page and can put out a few quick and easy different types of ads.
Boosted posts help to get more people to like and comment on your content while also reaching individuals that don’t currently follow you.
A page ad will help to promote your page and thus your products and a promote call-to-action button will help to promote page objectives like making purchases or leading people to your website.
Instagram is a bit less specific, but as far as how quickly they can get your product out there, Instagram takes the cake. Instagram is a social media platform that is highly interactive through shares and tags.
If you are not on Instagram, I can almost promise that your competitors are.
Instagram has the ability to get your content shared in seconds and viewed by a slew of different followers that would never have seen your product otherwise.
Through your followers, you are able to spread your content like wildfire.
Once you have an established following, they are able to share your content and reach their own private base of followers through either their posts or their stories.
You can then be tagged and those interested can get right to your page and give you a follow back.
Once you have their attention, it is game on for selling.
You then have happy customers and thus, free promoters!
TikTok is the newest and most obsessive trend in social media right now.
Essentially, it is a free app used to promote different kinds of short video app.
No, it is not just for tweens, but can be a seriously powerful tool to get your business being talked about.
If you are camera shy, this might not be for you.
However, you may change your tune when you hear that this platform has nearly 500 million users worldwide.
This is a space for fun and creative content and if you can imagine it with woodworking, you can imagine it with TikTok.
Some videos go viral on their own (if society deems them good enough), but TikTok also offers their own types of ads.
Research infeed native content, brand takeovers, hashtag challenges, and branded lenses to see if any of their particular ads would work for your own business and promotional goals.
If you see the words “social media” and immediately want to hide away in a closet or if you simply aren’t someone who wants to promote outside of your own area by using online resources, advertising locally is a great option.
There are plenty of ways that you can get the job done in your own area without having to crack open the computer, but they may take a bit more physical commitment.
No problem, you are a woodworker, right?
Get to know the owners and connect on the level that you both own some type of small business, that’s huge!
See if they would be willing to promote your business within their store with either small posters, flyers, or business cards.
For small businesses, word of mouth is a very powerful thing and so is the promotion of other businesses from a business itself.
Think I said business enough?
Remember newspapers? Oh yea, they still exist and plenty of people read them.
Promote your new business in the ad section there and see how many customers you get calling.
Even better, if you can get a local station to cover your new store and grab a spot in the paper!
This may be far-fetched for some, but in smaller towns, new businesses are a big deal and big deals go in the paper.
The worst they can say is no, always remember that!
If you want to get to know other crafts of your trade, meet customers from all over the world, and get to know a new city a little bit, a trade show is your move.
Trade shows not only get your business promoted through direct exposure, but they also give you a chance to see the talent out there that you would have never imagined.
Inspiration is a fantastic tool for expanding and diversifying your business and therefore stepping up your promotion game!
There are woodworking trade shows all over the world, simply find one near or far, book a booth within it, and get all your hard work on display.
What is so great about this form of promotion is that you don’t need a storefront and you don’t need to sell online.
Due to its nature, you get to save on shipping, handling, storages, and damages!
You get to meet your customers face to face and not worry about your product as soon as it hits their hands – a win-win!
Finally, it is time to use the combination of your social media, local advertisement, trade shows, and other marketing tricks.
Combining interpersonal relationships on the social aspect with the shared interest in your woodworking business (and someone in your network’s business) is one of the best ways to launch your woodworking business forward.
Not only will you be working with the local community, but you can tap into the contacts that those in your network also have.
Networking can be done with your friends who might know of people interested in working with you or checking out your products.
Or, you can find other local craftsmen who are willing to support each other in their work by promoting and referring clients.
The more people know about your woodworking business, the more exposure you will gain, and the more successful you and your business will ultimately become.